Follow Your Heart

Segui il Tuo Cuore — a memoir of choices, courage and compassion

Ananda Foundation's founder, Anand Priya Deo, has published his memoir. Follow Your Heart tells the story of an unconventional path: nearly a decade with Airtel and PepsiCo, two master's degrees in the UK and Europe, an internship at the UN Office of the High Commissioner for Human Rights in Geneva, and development work with Medic Mobile, Grameen Foundation and Karya across Africa and Southeast Asia — and then the road back home to Sikariya, where the foundation began.

It is a book about courage, uncertainty and finding purpose, with a simple message: sometimes, finding your purpose begins with the courage to follow your heart.

11 Oct 2026

Frankfurt International Book FairPresented at the world's largest book fair

13 Oct 2026

United Nations, GenevaSpecial launch at the UN premises, with UN staff and former colleagues

16 Oct 2026

Global Campus of Human Rights, VeniceBook talk at the home of the EMA master's programme — Anand's alma mater

Bluerose Publishers · 2026 · 224 pages · Paperback, English · ISBN 978-8167444707

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13 October 2026 · Geneva

Launched at the United Nations

A special launch at the UN premises in Geneva, with UN staff and former colleagues — in the same city where Anand began his human rights work, as an intern at the Office of the UN High Commissioner for Human Rights.

Anand Priya Deo holding Follow Your Heart with UN staff and former colleagues at the Geneva launch — The launch in Geneva, with UN staff and former colleagues

Anand Priya Deo presenting a copy of Follow Your Heart to a colleague in Geneva — Presenting the book to friends and colleagues in Geneva

Anand Priya Deo showing Follow Your Heart to a guest at the Geneva launch — A first look at the book

Anand Priya Deo holding Follow Your Heart at the Broken Chair outside the UN Palais des Nations, Geneva — At the Broken Chair, outside the Palais des Nations

11 October 2026 · Frankfurt

At the Frankfurt Book Fair

The book was introduced at the Frankfurt International Book Fair. "Being showered with love from all across nationalities is so overwhelming!" Anand wrote — follow the journey at @followyourheart_anand.

Anand Priya Deo with Follow Your Heart at the Frankfurt International Book Fair — At the Frankfurt International Book Fair

In the Press

Coverage of the launch

Hindustan Metro article image — Anand Priya Deo

Hindustan Metro · 13 Oct 2026

From UN Social Forum Panellist to Memoir Author, Anand Priya Deo Reflects on a Life of Change

"For Anand Priya Deo, the United Nations represents an important part of a wider journey that has moved across corporate offices, international development organisations and rural Bihar."

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Sanmarg (Patna) newspaper clipping on the book launch

Sanmarg · Patna · Oct 2026

बिहार के लेखक का होगा संयुक्त राष्ट्र मुख्यालय में पुस्तक का विमोचन

The Hindi daily reported that the Nawada-born author had "created history", with his memoir launched at the United Nations.

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Also covered by Kashish News, RD Times, The Indian Bulletin and The Prevalent India.

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Follow Your Heart